Social media and online presences have become increasingly essential to maintaining a competitive and effective brand reputation. Make sure your content and accounts are up to scratch.
Social media marketing can be very lucrative, but you need to make sure that it's effective. There are many options you can use for free, but there are even more powerful solutions available with a bit of financial investment. Social media is one of the most powerful ways to market your business and increase brand awareness if used well, so make sure you're getting the most out of your time and money.
With the rise of Social Media over the past years, social selling has become an integral part of the professional game. There seems to be a never ending race to gain more followers and more likes and to increase your social presence.
Social selling is exactly what it sounds like-- selling products, ideas, and companies on social media. Salespeople use it to build and interact with a larger network of prospects and develop relationships with potential customers.
But social selling isn’t limited to organizations and companies. In fact, social selling is a productive tool for individuals looking to further their career. There’s no question that your social presence is an integral part of your professional development. We’ve all heard about how companies and universities occasionally search social media profiles before making final decisions. That’s because your social media presence is becoming an ever-changing, ever-updated resume and cover letter. Potential employers now have the opportunity to peek into your life outside of the 8 ½’’ X 11’’ margins. And because of that, it’s a new way for you to market yourself and develop your career. Making network connections online can lead to new job opportunities that get you closer to your career goals.
If you want social selling to work, though, you cannot just jump in without a strategy. Through social media, you are essentially branding yourself to potential employees, and with any branding campaign, you need well thought-out plans to be the most effective. Here’s what you can do to better market yourself on social media.